Good news: Bernie Su and Hank Green, creators of the delightful, award-winning online series “The Lizzie Bennet Diaries,” are turning their attention to Jane Austen’s Emma.
A modern, technologically savvy retelling of Pride and Prejudice, “The Lizzie Bennet Diaries” went viral as Su and Green not only posted 9 1/2 hours of video on YouTube, but created profiles for the characters to interact with each other and with their audience on Twitter, Facebook and other social media.
Its modernization and high tech appeal aside, “The Lizzie Bennet Diaries” stayed faithful to the spirit, characters and core story of Jane Austen’s most popular work.
Su and Green will take a similar approach to “Emma Approved,” which will debut in October. This Emma will be a 20-something life coach, entrepreneur and social media maven, who with her business partner Alex (Mr. Knightley, I presume?) manages her lifestyle brand, Emma Approved.
Interviewed in the LA Weekly, Su said he chose Emma for his next project because she is an “ ‘ends justify the means’ character with a heart of gold” who has good intentions, even if she’s clueless. “Given that she’s so driven and has a lot of resources, she’s incredibly powerful,” he said.
Especially with YouTube and Facebook at her disposal.